Ricardo Arregui Papers

Elementos de identidade

Nome e localização da entidade custodiadora

University of Miami Cuban Heritage Collection

Nível de descrição

Coleção

Título

Ricardo Arregui Papers

Data(s)

1956-2013 (Produção)

Dimensão

14 Boxes

Nome do produtor

Arregui, Ricardo, 1919-

História biográfica

Ricardo Arregui is an adman and entrepreneur born in Havana, Cuba, in 1919.

Arregui has been active in both Cuba and Miami’s advertising scene since the 1950s and 1960s. Along with his brother Tirso and his friend Tony Fergo, he opened Arregui-Fergo Advertising in Cuba, which became one of the top five agencies in the country within ten years. When the Arregui brothers left Cuba in the early 1960s, they founded Arregui International Advertising, the first Hispanic advertising agency in South Florida. Their clientele has grown with the Hispanic community of South Florida. Arregui’s most well-known campaigns have been spots for Café Pilón, Sedano’s Supermarkets, and Navarro Discount Pharmacy.

Elementos de conteúdo e estrutura

Âmbito e conteúdo

The Ricardo Arregui Papers contain materials documenting the advertising career of Ricardo Arregui (b. 1919), including scrapbooks, photographs, clippings, advertisement flyers, brochures, coupons and signs, as well as posters for Bacardí, Galletas Gilda, Ocean Bank, Iberia Air Lines, Ron Castillo, Polar and Recal Beer and many other products for which Arregui headed advertising campaigns with his ad agencies in Cuba and Miami, Florida. The collection also contains examples of audiovisual materials and LP jingles with recordings for Galletas Gilda, Líneas Aéreas Iberia, Cinturones Century, Ron Castillo, Desodorante Leo-Nor, Partagás, Vino Seco Edmundo, etc., and awards, diplomas and certificates that Arregui's agency won for their ad campaigns.

Sistema de arranjo

Box 14 contains LP Jingles from 1950s.

Condições de acesso e uso dos elementos

Condições de acesso

This collection is in processing.

Acesso físico

Acesso técnico

Condiçoes de reprodução

Requests to publish or display materials from this collection require written permission from the rights owner. Please contact chc@miami.edu for more information.

Preferred citation: Ricardo Arregui Papers, Cuban Heritage Collection, University of Miami Libraries, Coral Gables, Florida.

Idiomas do material

inglês
espanhol

Escrita do material

Notas ao idioma e script

Instrumentos de descrição

Instrumento de pesquisa gerado

chc5330.pdf

Elementos de aquisição e avaliação

História custodial

Fonte imediata de aquisição

Informações de avaliação, seleção e eliminação

Ingressos adicionais

Elementos de materiais relacionados

Existência e localização de originais

Existência e localização de cópias

Selected materials from this collection have been digitized.

https://digitalcollections.library.miami.edu/digital/collection/chc5330

Material arquivístico relacionado

CHC5212 Luis J. Botifoll Oral History Project interview with Ricardo Arregui:

https://digitalcollections.library.miami.edu/digital/collection/chc5212/id/661

Descrições relacionadas

Elemento de notas

Nota geral

Other Information:

Rights Statement:

The text of this webpage is available for modification and reuse under the terms of the Creative Commons Attribution-ShareAlike 3.0 Unported License and the GNU Free Documentation License (unversioned, with no invariant sections, front-cover texts, or back-cover texts).

Notas especializadas

Identificador(es) alternativo(s)

Elemento de controle de descrição

Regras ou convenções

Fontes utilizadas

Nota do arquivista

Collection-level record added by Patricia Barriga, October 2013. This collection is currently unprocessed. Box level inventories may exist. Edited by Natalie Baur, November 2013. Updated by Rebeca Gonzalez, May 2021.