Ricardo Arregui Papers

Elementos de identidad

Nombre y localización del repositorio

University of Miami Cuban Heritage Collection

Nivel de descripción

Colección

Título

Ricardo Arregui Papers

Fecha(s)

1956-2013 (Creación)

Extensión

14 Boxes

Nombre del productor

Arregui, Ricardo, 1919-

Historia biográfica

Ricardo Arregui is an adman and entrepreneur born in Havana, Cuba, in 1919.

Arregui has been active in both Cuba and Miami’s advertising scene since the 1950s and 1960s. Along with his brother Tirso and his friend Tony Fergo, he opened Arregui-Fergo Advertising in Cuba, which became one of the top five agencies in the country within ten years. When the Arregui brothers left Cuba in the early 1960s, they founded Arregui International Advertising, the first Hispanic advertising agency in South Florida. Their clientele has grown with the Hispanic community of South Florida. Arregui’s most well-known campaigns have been spots for Café Pilón, Sedano’s Supermarkets, and Navarro Discount Pharmacy.

Área de contenido y estructura

Alcance y contenido

The Ricardo Arregui Papers contain materials documenting the advertising career of Ricardo Arregui (b. 1919), including scrapbooks, photographs, clippings, advertisement flyers, brochures, coupons and signs, as well as posters for Bacardí, Galletas Gilda, Ocean Bank, Iberia Air Lines, Ron Castillo, Polar and Recal Beer and many other products for which Arregui headed advertising campaigns with his ad agencies in Cuba and Miami, Florida. The collection also contains examples of audiovisual materials and LP jingles with recordings for Galletas Gilda, Líneas Aéreas Iberia, Cinturones Century, Ron Castillo, Desodorante Leo-Nor, Partagás, Vino Seco Edmundo, etc., and awards, diplomas and certificates that Arregui's agency won for their ad campaigns.

Sistema de arreglo

Box 14 contains LP Jingles from 1950s.

Condiciones de acceso y uso de los elementos

Condiciones de acceso

This collection is in processing.

Acceso físico

Acceso técnico

Condiciones

Requests to publish or display materials from this collection require written permission from the rights owner. Please contact chc@miami.edu for more information.

Preferred citation: Ricardo Arregui Papers, Cuban Heritage Collection, University of Miami Libraries, Coral Gables, Florida.

Idiomas del material

inglés
español

Escritura(s) de los documentos

Notas sobre las lenguas y escrituras

Instrumentos de descripción

instrumento de descripción generado

chc5330.pdf

Elementos de adquisición y valoración

Historial de custodia

Origen del ingreso

Valoración, selección y eliminación

Acumulaciones

Elementos de material relacionado

Existencia y localización de originales

Existencia y localización de copias

Selected materials from this collection have been digitized.

https://digitalcollections.library.miami.edu/digital/collection/chc5330

Unidades de descripción relacionadas.

CHC5212 Luis J. Botifoll Oral History Project interview with Ricardo Arregui:

https://digitalcollections.library.miami.edu/digital/collection/chc5212/id/661

Descripciones relacionadas

Elemento notas

Nota general

Other Information:

Rights Statement:

The text of this webpage is available for modification and reuse under the terms of the Creative Commons Attribution-ShareAlike 3.0 Unported License and the GNU Free Documentation License (unversioned, with no invariant sections, front-cover texts, or back-cover texts).

Notas especializadas

Identificador/es alternativo(os)

Área de control de la descripción

Reglas o convenciones

Fuentes

Nota del archivista

Collection-level record added by Patricia Barriga, October 2013. This collection is currently unprocessed. Box level inventories may exist. Edited by Natalie Baur, November 2013. Updated by Rebeca Gonzalez, May 2021.