Identity elements
Name and location of repository
Beschrijvingsniveau
Collectie
Titel
Ricardo Arregui Papers
Datum(s)
- 1956-2013 (Vervaardig)
Omvang
14 Boxes
Naam van de archiefvormer
Biografie
Ricardo Arregui is an adman and entrepreneur born in Havana, Cuba, in 1919.
Arregui has been active in both Cuba and Miami’s advertising scene since the 1950s and 1960s. Along with his brother Tirso and his friend Tony Fergo, he opened Arregui-Fergo Advertising in Cuba, which became one of the top five agencies in the country within ten years. When the Arregui brothers left Cuba in the early 1960s, they founded Arregui International Advertising, the first Hispanic advertising agency in South Florida. Their clientele has grown with the Hispanic community of South Florida. Arregui’s most well-known campaigns have been spots for Café Pilón, Sedano’s Supermarkets, and Navarro Discount Pharmacy.
Content and structure elements
Bereik en inhoud
The Ricardo Arregui Papers contain materials documenting the advertising career of Ricardo Arregui (b. 1919), including scrapbooks, photographs, clippings, advertisement flyers, brochures, coupons and signs, as well as posters for Bacardí, Galletas Gilda, Ocean Bank, Iberia Air Lines, Ron Castillo, Polar and Recal Beer and many other products for which Arregui headed advertising campaigns with his ad agencies in Cuba and Miami, Florida. The collection also contains examples of audiovisual materials and LP jingles with recordings for Galletas Gilda, Líneas Aéreas Iberia, Cinturones Century, Ron Castillo, Desodorante Leo-Nor, Partagás, Vino Seco Edmundo, etc., and awards, diplomas and certificates that Arregui's agency won for their ad campaigns.
Ordeningstelsel
Box 14 contains LP Jingles from 1950s.
Conditions of access and use elements
Voorwaarden voor raadpleging
This collection is in processing.
Physical access
Technical access
Voorwaarden voor reproductie
Requests to publish or display materials from this collection require written permission from the rights owner. Please contact chc@miami.edu for more information.
Preferred citation: Ricardo Arregui Papers, Cuban Heritage Collection, University of Miami Libraries, Coral Gables, Florida.
Languages of the material
- Engels
- Spaans
Scripts of the material
Taal en schrift aantekeningen
Toegangen
Generated finding aid
Acquisition and appraisal elements
Geschiedenis beheer
Directe bron van verwerving
Appraisal, destruction and scheduling information
Aanvullingen
Related materials elements
Bestaan en verblifplaats van originelen
Bestaan en verblijfplaats van kopieën
Selected materials from this collection have been digitized.
https://digitalcollections.library.miami.edu/digital/collection/chc5330
Related archival materials
CHC5212 Luis J. Botifoll Oral History Project interview with Ricardo Arregui:
https://digitalcollections.library.miami.edu/digital/collection/chc5212/id/661
Related descriptions
Notes element
Algemene aantekening
Other Information:
Rights Statement:
The text of this webpage is available for modification and reuse under the terms of the Creative Commons Attribution-ShareAlike 3.0 Unported License and the GNU Free Documentation License (unversioned, with no invariant sections, front-cover texts, or back-cover texts).
Specialized notes
Alternative identifier(s)
Description control element
Regels of conventies
Sources used
Aantekeningen van de archivaris
Collection-level record added by Patricia Barriga, October 2013. This collection is currently unprocessed. Box level inventories may exist. Edited by Natalie Baur, November 2013. Updated by Rebeca Gonzalez, May 2021.
Trefwoorden
Onderwerp trefwoord
Geografische trefwoorden
Naam ontsluitingsterm
- Arregui, Ricardo, 1919- (Onderwerp)