Ricardo Arregui Papers

Zone d'identification

Nom et localisation du dépôt

Niveau de description

Collection

Titre

Ricardo Arregui Papers

Date(s)

  • 1956-2013 (Production)

Importance matérielle

14 Boxes

Nom du producteur

Notice biographique

Ricardo Arregui is an adman and entrepreneur born in Havana, Cuba, in 1919.

Arregui has been active in both Cuba and Miami’s advertising scene since the 1950s and 1960s. Along with his brother Tirso and his friend Tony Fergo, he opened Arregui-Fergo Advertising in Cuba, which became one of the top five agencies in the country within ten years. When the Arregui brothers left Cuba in the early 1960s, they founded Arregui International Advertising, the first Hispanic advertising agency in South Florida. Their clientele has grown with the Hispanic community of South Florida. Arregui’s most well-known campaigns have been spots for Café Pilón, Sedano’s Supermarkets, and Navarro Discount Pharmacy.

Zone du contenu et de la structure

Portée et contenu

The Ricardo Arregui Papers contain materials documenting the advertising career of Ricardo Arregui (b. 1919), including scrapbooks, photographs, clippings, advertisement flyers, brochures, coupons and signs, as well as posters for Bacardí, Galletas Gilda, Ocean Bank, Iberia Air Lines, Ron Castillo, Polar and Recal Beer and many other products for which Arregui headed advertising campaigns with his ad agencies in Cuba and Miami, Florida. The collection also contains examples of audiovisual materials and LP jingles with recordings for Galletas Gilda, Líneas Aéreas Iberia, Cinturones Century,  Ron Castillo, Desodorante Leo-Nor, Partagás, Vino Seco Edmundo, etc., and awards, diplomas and certificates that Arregui's agency won for their ad campaigns.

Mode de classement

Box 14 contains LP Jingles from 1950s.

Zone des conditions d'accès et d'utilisation

Conditions d'accès

This collection is in processing.

Accès physique

Accès technique

Conditions de reproduction

Requests to publish or display materials from this collection require written permission from the rights owner. Please contact chc@miami.edu for more information.

Preferred citation: Ricardo Arregui Papers, Cuban Heritage Collection, University of Miami Libraries, Coral Gables, Florida.

Langue des documents

  • anglais
  • espagnol

Écriture des documents

Notes de langue et graphie

Instruments de recherche

Générer l'instrument de recherche

Éléments d'acquisition et d'évaluation

Historique de la conservation

Source immédiate d'acquisition

Évaluation, élimination et calendrier de conservation

Accroissements

Sources complémentaires

Existence et lieu de conservation des originaux

Existence et lieu de conservation des copies

Selected materials from this collection have been digitized.

https://digitalcollections.library.miami.edu/digital/collection/chc5330

Sources complémentaires

CHC5212 Luis J. Botifoll Oral History Project interview with Ricardo Arregui:

https://digitalcollections.library.miami.edu/digital/collection/chc5212/id/661

Descriptions associées

Élément de notes

Note générale

Other Information:

Rights Statement:

The text of this webpage is available for modification and reuse under the terms of the Creative Commons Attribution-ShareAlike 3.0 Unported License and the GNU Free Documentation License (unversioned, with no invariant sections, front-cover texts, or back-cover texts).

Notes spécialisées

Identifiant(s) alternatif(s)

Zone du contrôle de la description

Règles ou conventions

Sources utilisées

Note de l'archiviste

Collection-level record added by Patricia Barriga, October 2013. This collection is currently unprocessed. Box level inventories may exist. Edited by Natalie Baur, November 2013. Updated by Rebeca Gonzalez, May 2021.

Mots-clés

Mots-clés - Sujets

Mots-clés - Lieux

Mots-clés - Noms

Mots-clés - Genre

Zone des entrées

Sujets associés

Personnes et organismes associés

Genres associés

Lieux associés