Zone d'identification
Nom et localisation du dépôt
Niveau de description
Collection
Titre
Ricardo Arregui Papers
Date(s)
- 1956-2013 (Production)
Importance matérielle
14 Boxes
Nom du producteur
Notice biographique
Ricardo Arregui is an adman and entrepreneur born in Havana, Cuba, in 1919.
Arregui has been active in both Cuba and Miami’s advertising scene since the 1950s and 1960s. Along with his brother Tirso and his friend Tony Fergo, he opened Arregui-Fergo Advertising in Cuba, which became one of the top five agencies in the country within ten years. When the Arregui brothers left Cuba in the early 1960s, they founded Arregui International Advertising, the first Hispanic advertising agency in South Florida. Their clientele has grown with the Hispanic community of South Florida. Arregui’s most well-known campaigns have been spots for Café Pilón, Sedano’s Supermarkets, and Navarro Discount Pharmacy.
Zone du contenu et de la structure
Portée et contenu
The Ricardo Arregui Papers contain materials documenting the advertising career of Ricardo Arregui (b. 1919), including scrapbooks, photographs, clippings, advertisement flyers, brochures, coupons and signs, as well as posters for Bacardí, Galletas Gilda, Ocean Bank, Iberia Air Lines, Ron Castillo, Polar and Recal Beer and many other products for which Arregui headed advertising campaigns with his ad agencies in Cuba and Miami, Florida. The collection also contains examples of audiovisual materials and LP jingles with recordings for Galletas Gilda, Líneas Aéreas Iberia, Cinturones Century, Ron Castillo, Desodorante Leo-Nor, Partagás, Vino Seco Edmundo, etc., and awards, diplomas and certificates that Arregui's agency won for their ad campaigns.
Mode de classement
Box 14 contains LP Jingles from 1950s.
Zone des conditions d'accès et d'utilisation
Conditions d'accès
This collection is in processing.
Accès physique
Accès technique
Conditions de reproduction
Requests to publish or display materials from this collection require written permission from the rights owner. Please contact chc@miami.edu for more information.
Preferred citation: Ricardo Arregui Papers, Cuban Heritage Collection, University of Miami Libraries, Coral Gables, Florida.
Langue des documents
- anglais
- espagnol
Écriture des documents
Notes de langue et graphie
Instruments de recherche
Générer l'instrument de recherche
Éléments d'acquisition et d'évaluation
Historique de la conservation
Source immédiate d'acquisition
Évaluation, élimination et calendrier de conservation
Accroissements
Sources complémentaires
Existence et lieu de conservation des originaux
Existence et lieu de conservation des copies
Selected materials from this collection have been digitized.
https://digitalcollections.library.miami.edu/digital/collection/chc5330
Sources complémentaires
CHC5212 Luis J. Botifoll Oral History Project interview with Ricardo Arregui:
https://digitalcollections.library.miami.edu/digital/collection/chc5212/id/661
Descriptions associées
Élément de notes
Note générale
Other Information:
Rights Statement:
The text of this webpage is available for modification and reuse under the terms of the Creative Commons Attribution-ShareAlike 3.0 Unported License and the GNU Free Documentation License (unversioned, with no invariant sections, front-cover texts, or back-cover texts).
Notes spécialisées
Identifiant(s) alternatif(s)
Zone du contrôle de la description
Règles ou conventions
Sources utilisées
Note de l'archiviste
Collection-level record added by Patricia Barriga, October 2013. This collection is currently unprocessed. Box level inventories may exist. Edited by Natalie Baur, November 2013. Updated by Rebeca Gonzalez, May 2021.
Mots-clés
Mots-clés - Sujets
Mots-clés - Lieux
Mots-clés - Noms
- Arregui, Ricardo, 1919- (Sujet)