The Eduardo Caballero papers document the life and career of Spanish-language broadcasting pioneer Eduardo Caballero. Caballero is also the first Hispanic to be inducted into the American Advertising Federation Advertising Hall of Fame.
The materials include correspondence, advertising proposals, reports, presentations, photographs, and memorabilia.
Caballero, Eduardo
Osvaldo Sánchez Film Collection
The Osvaldo Sánchez Film Collection contains commercials and newsreel footage filmed by Cuban cinematographer Osvaldo Sánchez from the 1940s to the 1980s, in Cuba and in the United States. Sánchez filmed a range of commercials for local businesses serving Miami's Latino community, from restaurants to furniture and clothing stores. Commercials for Miami businesses in the 1960s to 1970s, such as Café Estrella, Pestonit Florist, and Rivas Realty, have been digitized.
The Ricardo Arregui Papers contain materials documenting the advertising career of Ricardo Arregui (b. 1919), including scrapbooks, photographs, clippings, advertisement flyers, brochures, coupons and signs, as well as posters for Bacardí, Galletas Gilda, Ocean Bank, Iberia Air Lines, Ron Castillo, Polar and Recal Beer and many other products for which Arregui headed advertising campaigns with his ad agencies in Cuba and Miami, Florida. The collection also contains examples of audiovisual materials and LP jingles with recordings for Galletas Gilda, Líneas Aéreas Iberia, Cinturones Century, Ron Castillo, Desodorante Leo-Nor, Partagás, Vino Seco Edmundo, etc., and awards, diplomas and certificates that Arregui's agency won for their ad campaigns.
Arregui, Ricardo, 1919-