Collection CHC5330 - Ricardo Arregui Papers

Identity elements

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Collection

Title

Ricardo Arregui Papers

Date(s)

  • 1956-2013 (Creation)

Extent

14 Boxes

Name of creator

Biographical history

Ricardo Arregui is an adman and entrepreneur born in Havana, Cuba, in 1919.

Arregui has been active in both Cuba and Miami’s advertising scene since the 1950s and 1960s. Along with his brother Tirso and his friend Tony Fergo, he opened Arregui-Fergo Advertising in Cuba, which became one of the top five agencies in the country within ten years. When the Arregui brothers left Cuba in the early 1960s, they founded Arregui International Advertising, the first Hispanic advertising agency in South Florida. Their clientele has grown with the Hispanic community of South Florida. Arregui’s most well-known campaigns have been spots for Café Pilón, Sedano’s Supermarkets, and Navarro Discount Pharmacy.

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Scope and content

The Ricardo Arregui Papers contain materials documenting the advertising career of Ricardo Arregui (b. 1919), including scrapbooks, photographs, clippings, advertisement flyers, brochures, coupons and signs, as well as posters for Bacardí, Galletas Gilda, Ocean Bank, Iberia Air Lines, Ron Castillo, Polar and Recal Beer and many other products for which Arregui headed advertising campaigns with his ad agencies in Cuba and Miami, Florida. The collection also contains examples of audiovisual materials and LP jingles with recordings for Galletas Gilda, Líneas Aéreas Iberia, Cinturones Century,  Ron Castillo, Desodorante Leo-Nor, Partagás, Vino Seco Edmundo, etc., and awards, diplomas and certificates that Arregui's agency won for their ad campaigns.

System of arrangement

Box 14 contains LP Jingles from 1950s.

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Conditions governing access

This collection is in processing.

Physical access

Technical access

Conditions governing reproduction

Requests to publish or display materials from this collection require written permission from the rights owner. Please contact chc@miami.edu for more information.

Languages of the material

  • English
  • Spanish

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Selected materials from this collection have been digitized.

https://merrick.library.miami.edu/cubanHeritage/chc5330/

Related archival materials

CHC5212 Luis J. Botifoll Oral History Project interview with Ricardo Arregui:

https://merrick.library.miami.edu/cdm/ref/collection/chc5212/id/661

Related descriptions

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Rights Statement:

The text of this webpage is available for modification and reuse under the terms of the Creative Commons Attribution-ShareAlike 3.0 Unported License and the GNU Free Documentation License (unversioned, with no invariant sections, front-cover texts, or back-cover texts).

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