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- 1956-2013 (Creation)
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Ricardo Arregui is an adman and entrepreneur born in Havana, Cuba, in 1919.
Arregui has been active in both Cuba and Miami’s advertising scene since the 1950s and 1960s. Along with his brother Tirso and his friend Tony Fergo, he opened Arregui-Fergo Advertising in Cuba, which became one of the top five agencies in the country within ten years. When the Arregui brothers left Cuba in the early 1960s, they founded Arregui International Advertising, the first Hispanic advertising agency in South Florida. Their clientele has grown with the Hispanic community of South Florida. Arregui’s most well-known campaigns have been spots for Café Pilón, Sedano’s Supermarkets, and Navarro Discount Pharmacy.
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Related archival materials
CHC5212 Luis J. Botifoll Oral History Project interview with Ricardo Arregui.
Information about related materials is available at http://merrick.library.miami.edu/cdm/ref/collection/chc5212/id/661
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