Identity elements
Name and location of repository
Level of description
Collection
Title
Ricardo Arregui Papers
Date(s)
- 1956-2013 (Creation)
Extent
14 Boxes
Name of creator
Biographical history
Ricardo Arregui is an adman and entrepreneur born in Havana, Cuba, in 1919.
Arregui has been active in both Cuba and Miami’s advertising scene since the 1950s and 1960s. Along with his brother Tirso and his friend Tony Fergo, he opened Arregui-Fergo Advertising in Cuba, which became one of the top five agencies in the country within ten years. When the Arregui brothers left Cuba in the early 1960s, they founded Arregui International Advertising, the first Hispanic advertising agency in South Florida. Their clientele has grown with the Hispanic community of South Florida. Arregui’s most well-known campaigns have been spots for Café Pilón, Sedano’s Supermarkets, and Navarro Discount Pharmacy.
Content and structure elements
Scope and content
The Ricardo Arregui Papers contain materials documenting the advertising career of Ricardo Arregui (b. 1919), including scrapbooks, photographs, clippings, advertisement flyers, brochures, coupons and signs, as well as posters for Bacardí, Galletas Gilda, Ocean Bank, Iberia Air Lines, Ron Castillo, Polar and Recal Beer and many other products for which Arregui headed advertising campaigns with his ad agencies in Cuba and Miami, Florida. The collection also contains examples of audiovisual materials and LP jingles with recordings for Galletas Gilda, Líneas Aéreas Iberia, Cinturones Century, Ron Castillo, Desodorante Leo-Nor, Partagás, Vino Seco Edmundo, etc., and awards, diplomas and certificates that Arregui's agency won for their ad campaigns.
System of arrangement
Box 14 contains LP Jingles from 1950s.
Conditions of access and use elements
Conditions governing access
This collection is in processing.
Physical access
Technical access
Conditions governing reproduction
Requests to publish or display materials from this collection require written permission from the rights owner. Please contact chc@miami.edu for more information.
Preferred citation: Ricardo Arregui Papers, Cuban Heritage Collection, University of Miami Libraries, Coral Gables, Florida.
Languages of the material
- English
- Spanish
Scripts of the material
Language and script notes
Finding aids
Generated finding aid
Acquisition and appraisal elements
Custodial history
Immediate source of acquisition
Appraisal, destruction and scheduling information
Accruals
Related materials elements
Existence and location of originals
Existence and location of copies
Selected materials from this collection have been digitized.
https://digitalcollections.library.miami.edu/digital/collection/chc5330
Related archival materials
CHC5212 Luis J. Botifoll Oral History Project interview with Ricardo Arregui:
https://digitalcollections.library.miami.edu/digital/collection/chc5212/id/661
Related descriptions
Notes element
General note
Other Information:
Rights Statement:
The text of this webpage is available for modification and reuse under the terms of the Creative Commons Attribution-ShareAlike 3.0 Unported License and the GNU Free Documentation License (unversioned, with no invariant sections, front-cover texts, or back-cover texts).
Specialized notes
Alternative identifier(s)
Description control element
Rules or conventions
Sources used
Archivist's note
Collection-level record added by Patricia Barriga, October 2013. This collection is currently unprocessed. Box level inventories may exist. Edited by Natalie Baur, November 2013. Updated by Rebeca Gonzalez, May 2021.
Access points
Subject access points
Place access points
Name access points
- Arregui, Ricardo, 1919- (Subject)