Box 2: Art-Goût-Beauté: Feuillets de L'élégance Féminine

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Box 2: Art-Goût-Beauté: Feuillets de L'élégance Féminine

"The 1920s was a decade of immense change and excitement in the fashion world and its mixture of fashion designs, advertisements, fabric designs, and the lettering and design of the periodical itself are indicative of the era. Amongst the many fashion designers included are Jean Patou, Doeuillet, Martial et Armand, Jeanne Lanvin, Molyneux, Doucet, Jenny, Philippe et Gaston, Bechoff, Paul Poiret, Beer, Worth, Anna, Suzanne Talbot, and Lucien Lelong. Numerous advertisements, many coloured by pochoir and heightend with gold or silver. The first issue was published in 1921." -- description form Royoung, bookseller

"1920s French high fashion magazines Art-Goût-Beauté, considered the best fashion magazine in France. Archive of 3 issues from the 1920s. An innovative yet eloquent account of Parisian luxury fashion in the 1920s. This archive includes three illustrated magazines, each measure 12.5" x 9.5". Each about 28 pages...Vibrant, decorated covers. Intended for an extremely wealthy readership, each issue of Art-Goût-Beauté was bound with a silk cord and featured exquisite Art Deco fashion illustrations. These illustrations provide a glimpse into the luxurious lifestyles women aspired to in the 1920s. The magazine was published in Paris from 1920 to 1933. Within each magazine lies colorful fashion prints, produced through the pochoir technique, printed in stencil, a technique that allowed the colors to be more vivid and the illustration to be better defined. Such illustrations were one of the attractions of the magazine and included art deco touches accompanied by text passages. Fashion illustrations from prominent Parisian designers of the period were regularly seen, including the likes of Edward Molyneux, Jean Patou, House of Worth, Paul Poiret and more. Each issue dedicated sixteen pages to the latest creations of the greater couturiers. Beneath each illustration, a description of the frock, the designer, and the fabric. Colorful prints displaying models -with one wearing 'Green crepe dur Maroc evening dress embroidered with peals and gold,' the other wears a 'black crepe evening dress embroidered with pearls and gold.' Each print is intricately shaded, illuminating he texture, opacity, and draping of the clothing." -- description from Max Rambod Rare Books