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This collection contains scrapbooks, loose prints, and photo albums of Canada, Haiti, the Dominican Republic, Puerto Rico, Miami, Miami Beach, and other countries in South America and the Caribbean.

Founded in 1995 as the Human Services Coalition by Daniella Levine, Catalyst Miami is a non-profit community activist group. Utilizing a vast network of partner organizations and numerous initiatives, Catalyst seeks to equip the socially disadvantaged with financial and healthcare information, public benefits, and educational and economic opportunities. Through programs such as the Prosperity Campaign and Public Allies, Catalyst Miami promotes self-sufficiency, participation in civic life, organizational strength and respect.

This collection contains seven series including: Administrative Files, Initiatives, Conference Materials, Audiovisual Materials, and more. Within these series are various forms of correspondence, training materials, schedules and agendas, promotional materials, newspaper articles and photographs. The documents help reveal the social activist nature of the organization and shed light on some of the many accomplishments it has made through the years.

The Frost Museum of Science had originally opened in 1950 under the name the Junior Museum of Miami and has since underwent several renovations and relocations. It had also been renamed in 1952 as the Museum of Science and Natural History and once again renamed in 2011 after Phillip and Patricia, two wealthy and influential Miami philanthropists who have donated and supported various educational institutes and museums throughout South Florida, including the University of Miami. In its current inception, the Frost Museum of Science is located in Downtown Miami's waterfront Museum Park and offers a variety of STEM (Science Technology Engineering and Math)-based exhibits, lectures, and shows. It is particularly well-known for hosting the show Star Gazers with Jack Horheimer (formerly Jack Horheimer: Star Hustlers and Jack Horheimer: Star Gazer).

This collection includes typescripts for the Star Gazers (Star Hustler) planetarium show, research files, exhibit files, exhibit prints, convention proceedings, pamphlets, historical news clippings, ephemera, periodicals, scrapbooks, photographs, event files, administrative records, and other archival documents pertaining to the Frost Museum of Science's day-to-day operations.

A collection of papers, photographs, scrapbooks, ephemera and other objects that document various cultural scenes in Miami from the 1980s to the present, with an emphasis on the art, nightclub and drag subcultures.

This collection currently contains advertisements, ephemera, pamphlets, scrapbooks, and graphic materials from National Airlines, mostly dating to the 1970s.

Conceived in 1932 by the original Orange Bowl Committee, the Orange Bowl was created as a popular tourism attraction for the New Year's Festival in Miami that would attract national publicity and bring more businesses and money to South Florida. This venture proved successful as the Orange Bowl celebration grew in both size and popularity, becoming a national extravaganza with their lavish parades, annual football games, and beauty pageants, all in an effort to create the "world's greatest half-time spectacle."

The first football game ever put on by the committee was in 1932 between the University of Miami Hurricanes and Manhattan College from New York City in what was then called the Festival of Palms Bowl. In 1935, the festival was renamed as the Orange Bowl and started featuring college football teams to participate based on their national rankings rather than offering a guaranteed position, and it was recognized by the NCAA as the first "official" Orange Bowl. The Orange Bowl stadium was created in 1937 to accommodate the game as well as the Miami Dolphins home games and several Super Bowls up until it was demolished in 2008, but it gained a prolific reputation as a local attraction during its lifespan in south Florida.

The Orange Bowl Records contains documents, financial and administrative files, scrapbooks, photographs, ephemera, pamphlets, newsclippings, audiovisual material, and 3D objects pertaining to the Orange Bowl Committee and their archives.

The Plymouth Congregational Church records contains historical records created and maintained by the church from around the 1910s through 2010s. The collection contains (but is not limited to) church records on baptisms, weddings, and funerals; architectural drawings of the building and grounds (including the Little Schoolhouse); church bulletins; educational materials; organizational records, including minister files, records maintained by church organizations (eg. Music Committee, Women's Fellowship Circles), and information on governance; ephemera related to events; press clippings; scrapbooks, photographs; and sermons and memorial tapes.

This collection features an array of scrapbooks, many of which are homemade, from the 19th and 20th centuries. Subjects covered in these scrapbooks include fashion, advertising, history, Robert Louis Stevenson, Pat Cannon's congressional run, garden clubs, cruises, and more. These scrapbooks are comprised of portraits, photographs, postcards, newspaper clippings, programs, brochures, maps, drawings, telegrams, and more. Some of the creators are unknowns or names without renown, but these scrapbooks highlight their personal tastes and interests, offering some unique insight into their lives.

Spec's Music Inc. records is comprised of press releases in the form of newspaper and magazine clippings, business records, photographs, store memorabilia, and framed music posters, and plaques acquired during Ann Lieff's tenure.

The following description of material types and context was provided by JC Bourque, the main designer for Spec's merchandising and ad campaigns:

Promotion to Record Labels
These programs were intended to convince the record labels to allocate advertising revenue, known as “co-op” funds, to Spec’s Music rather than the competitors, or at least garner a larger share of the labels’ promotion budgets. Spec’s would commit to a media schedule, and use these materials to show the labels how much coverage they could get for their co-op dollars.The calendars were created to show the various advertising and store promotion themes that would be employed during the upcoming year. For example, Country Music Month would employ a different media mix than Classical Music Month. Knowing this, the labels might coordinate the release of major artists when the media mix was weighted toward that musical genre.

Promotion to Public
Marketing to the public included radio and TV spots, newspaper ads and inserts, in-store signage and theme art, direct mail, in-store sale flyers and other methods. Typically, a theme would be created and used across all platforms used for a particular promotion. The particular mix of media and other methods would vary according to the particulars of each promotion.

Newspaper Ads and Inserts
Spec’s would often place full-color, full page ads on the back covers of the Sunday lifestyle magazine in various major newspapers in Florida and Puerto Rico. Sometimes, for major promotions, multi-page inserts printed on higher-quality paper were inserted into newspapers instead.

Music Genre Art
These artworks were produced by Impossible Images for use in print materials to denote various musical genres.

Store Signage
Several types of in-store signage were used to reinforce the advertising messaging utilized in radio, TV, and print media.
Posters - There were two types of posters produced. Single-sided posters were used on walls and windows. Double-sided posters were hung from the store ceiling grid so they could be seen from any place in the store.
Danglers - These were also hung from the grid. A single line was attached to one corner of the dangler, presenting a diamond-shaped sign that would rotate in the air currents of the ventilation system.
Genre Signage - These were typically mounted on top of the music bins (gondolas) and consisted of the genre descriptor (Country, Jazz, etc.) and a Spec’s logo. These would identify specific locations for the different types of music. These were used in conjunction with large murals, below, that showed customers the general area of their music preferences.
Retrofit Signage - These were developed by Impossible Products to be added to older gondolas that had not been fabricated with slots for the genre signage holders. These were installed between back-to-back gondolas, with different genre inserts on either side.

Sound & Vision Magazine
This was a periodic publication that would showcase popular music and video releases. The music section was named “Sound &”, while the video section, printed upside down relative to the music section, was titled “Vision &”, so ether side could be considered the front page.

Moon Beach TV Spot
This was a “theme” TV spot (as opposed to a “donut”, below) that was intended to increase “top-of-mind-awareness” of the Spec’s brand, and create a shopping preference in the consumer. It was shot completely under ultraviolet light, and all the props, costumes and makeup were decorated with fluorescent materials.
The script, costumes and props were created by JC Bourque of Impossible Images, Inc. The spot was directed and shot by David Schweitzer. The footage was shot on 16mm film and transferred to electronic media for compositing.
The music was composed after the footage was roughed in. Various visual elements, such as the “frizbee” landing were accentuated in the music track. The musician thought JC was nuts when he proposed attempting this.
Behind the Scenes - Moon Beach TV Spot
These are photos of the shoot during production.

“Dominoes” Video TV Spot
This is an example of a “donut” spot introducing Spec’s entry into the video market. The donut would be distributed to the various TV stations, and the “hole” would be filled with promotions for specific video titles, with the visuals and narration supplied by the station. These insert would be different and various stations depending on demographics, time slot and label co-op purchases.

Special Promotions
Various themes, such as “Instant Hits Blitz,” “Mother’s Day Deals,” and “Saving Season” were developed and deployed across most or all of the media and store displays.Music... Serious Business This was a campaign to get prospective employees interested in the retail side of the music industry. I believe these were used at job fairs and other venues where people were looking for careers. The poster was designed similar to a playing card, with the two interlocking aspects of the music industry: the music, and the business.The brochure was a take-away for the prospect and included in-depth information about the business side of the industry.