Identity elements
Name and location of repository
Level of description
Subseries
Title
Advertising and Design
Date(s)
- 1929-1990 (Creation)
Extent
Name of creator
Content and structure elements
Scope and content
This series consists of records pertaining to the corporate brand, including logos, insignias, trademarks, and advertisements. Types of documents include: advertisements, brochures, correspondence (letters, memos, telexes, telegraphs, etc.), illustrations, press clippings (newspapers, magazines, etc.), style manuals and photographs. For records pertaining promotions, see "Public Relations and Marketing, Promotions"; for more brochures, see "Printed Material, Brochures and Booklets"; for more records pertaining to trademarks, see “Legislation and Regulation, Trademarks and Patents”; and for more advertisements, see “Graphic Material and 3D Objects, Scrapbooks”, “Printed Material, Brochures and Booklets”, and the “Pan Am Advertisements Collection”.